JEWELLERY BRAND
Structuring a Multilingual Strategy for Jewelry using Klaviyo
KEY FIGURES
- ≈ €300,000 in revenue attributed to email
- ≈ 20% of total revenue generated by Klaviyo
MISSION
Complete overhaul of CRM architecture: multilingual management (FR / EN / ES), segmentation by country and product type, advanced automated flows, bilingual copywriting, and implementation of performance tracking over 3 months.
BRAND FOR CHILDREN
Launching a Klaviyo email strategy – Children's Universe
KEY FIGURES
- ≈ €26,000 in email-attributed revenue
- ≈ 16% of total revenue generated by Klaviyo
MISSION
Complete structuring of the email strategy: technical audit, implementation of essential flows, advanced segmentation, and optimization of post-signup and post-purchase journeys, with a clear objective of performance from launch.
STREETWEAR BRAND
Klaviyo CRM Launch – Streetwear Clothing
KEY FIGURES
- ≈ €12,000 generated by email in a few weeks
- ≈ 30% of revenue attributed to Klaviyo
MISSION
Creation of a comprehensive CRM foundation: technical setup, strategic flows, capture pop-ups, behavioral segmentation, and content writing, to transform Klaviyo into a structural sales channel.
LEATHER GOODS BRAND
Email marketing structuring – Men's textiles & leather goods
KEY FIGURES
- ≈ €8,000 generated via email
- ≈ 30% of total revenue attributed to Klaviyo
MISSION
Implementation of a CRM strategy on WooCommerce: automated flows, segmentation by behavior and customer value, template creation, and deliverability optimization to support growth without over-solicitation.
HAIR CARE BRAND
Structuring & Automations
KEY FIGURES
- ≈ €111,000 generated by email in 120 days
- +177% growth in email revenue
MISSION
Complete structuring of a CRM strategy dedicated to hair care: implementation of automated flows (welcome, abandoned cart and checkout, post-purchase, reactivation), advanced segmentation, deliverability optimization, and creation of journeys focused on education, hair routine, and reassurance.
Email marketing becomes a central channel, representing over 60% of overall revenue, with performance primarily driven by flows.
JEWELLERY BRAND
Structuring an email strategy
KEY FIGURES
- ≈ €111,000 generated by email
- +177% attributed revenue growth
MISSION
Complete restructuring of the Klaviyo account: advanced segmentation (RFM, behavior, customer value), creation and optimization of strategic flows (welcome, abandoned cart, post-purchase, re-engagement), and content harmonization to maximize long-term customer value.
E-COMMERCE BRAND FOR PETS
Full Klaviyo setup prior to product launch
KEY FIGURES
- Email strategy operational from launch
- CRM infrastructure ready before website goes live
MISSION
Full Klaviyo implementation before product launch: technical setup, key automated flows, advanced segmentation, pop-ups and capture forms, email copywriting and design. Objective: immediately activate conversion and customer relationships from launch.
CHILDREN'S BRAND
Klaviyo Q4 & Black Friday Activation
KEY FIGURES
- ≈ €2,700 generated by email in Q4
- Email accounts for nearly 12% of total revenue
MISSION
Deployment of an email strategy dedicated to Q4 and Black Friday: event-based campaigns, progressive teasing, database cleaning and segmentation, optimization of existing flows, all adapted to a child's universe and a parental target audience.
SUMMER ACCESSORY BRAND
Activating and structuring the email channel
KEY FIGURES
- ≈ €39,000 generated by email marketing
- ≈ 27% of total revenue attributed to email
MISSION
Complete structuring of a Klaviyo email strategy for a summer accessories brand: implementation of key flows, advanced segmentation, pop-ups, and deployment of an email strategy, with a performance-oriented approach during a period of high seasonality.
SKINCARE BRAND
Structuring a Klaviyo Strategy for Skincare
KEY FIGURES
- ≈ €5,400 generated by email in 90 days
- +61% email revenue growth
MISSION
Designing educational CRM journeys: flows based on diagnosis, product routine, and loyalty, advanced segmentation, and specialized skincare copywriting, with a relational rather than promotional approach.
