The Modern Letter
Email subject examples
An email's subject line is the first thing your subscriber sees. And often the only...
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KPIs for CRM
You've implemented a CRM strategy on Klaviyo. Flows are running, campaigns are being sent. But...
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Emailing tool
Email marketing generates an average ROI of 36 euros for every euro invested. It is...
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CRM for customer retention
Acquiring a customer is good. Keeping them is where the profitability of an e-commerce brand...
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The best CRMs
Choosing a CRM is one of the most fundamental decisions for a company. Not because...
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Soft bounce definition
You've just sent a campaign on Klaviyo and you're seeing "soft bounces" in your statistics....
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Hard bounce definition
You've just sent a campaign on Klaviyo and you're noticing "hard bounces" in your statistics....
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Noreply definition
You’ve certainly received an email of this type. The subject line is catchy, the content...
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WhatsApp Marketing
Email has an average open rate of 30-40%. SMS hovers around 90%. WhatsApp, however, reaches...
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Klaviyo Audit
Your Klaviyo account is running. Flows are active, campaigns are sent regularly. But something is...
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How to create a newsletter
Everyone has a newsletter. But not everyone gets something out of it. Some brands send...
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E-commerce CRM Strategy
You've set up email campaigns, a few automated flows, and your Shopify store is running....
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How to A/B test on Klaviyo?
Why is A/B testing essential in Klaviyo? A/B testing is an essential method for improving...
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What is a flow on Klaviyo?
What is a Flow in Email Marketing? In digital marketing, some concepts are essential, and...
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How to create a back-in-stock flow on Klaviyo?
Turn out-of-stock into sales opportunities In the e-commerce world, every visitor who leaves your site...
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How to reduce SMS churn on Klaviyo
Why Mastering SMS Unsubscribe Rate is Crucial SMS marketing is one of the most effective...
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How to create a product feed in Klaviyo?
Transform Your E-commerce Marketing with Klaviyo Product Feeds In the competitive world of e-commerce, personalization...
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How to improve your email and SMS deliverability on Klaviyo?
Why Deliverability is Essential for Your Marketing in 2026 Deliverability is a major strategic issue...
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How to migrate to Klaviyo Reviews?
Why Switch to Klaviyo Reviews? Customer reviewsare an essential strategic lever for online stores. Over90%...
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What is Klaviyo?
In a constantly evolving digital environment, businesses are looking for powerful tools to optimize their...
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How to create a welcome flow in Klaviyo?
Why is a welcome sequence essential in email marketing? A welcome sequence, or welcome flow,...
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How to create an editorial calendar for email marketing?
In a hyper-competitive digital environment, rigorous planning is essential to stand out. The editorial calendar...
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How to increase your open rates on Klaviyo?
Why optimizing your open rates is essential on Klaviyo Email marketing remains one of the...
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How to customize your emails on Klaviyo?
Optimizing Email Personalization in Klaviyo Personalization in email marketing allows for creating messages tailored to...
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What is the difference between AND and OR in Klaviyo?
Using AND and OR connectors in Klaviyo Using the logical connectors AND and OR is...
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How do I delete suspended profiles on Klaviyo?
Managing and Optimizing Lists and Profiles in Klaviyo Effective management of your Klaviyo lists and...
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How to increase your open rate on Klaviyo?
Optimizing Email Open Rates in Klaviyo In a saturated inbox environment, the open rate remains...
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How to create a segment for inactive contacts in Klaviyo?
Managing Unengaged Contacts in Klaviyo In the realm of email marketing, maintaining a list of...
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How to export your contacts from Klaviyo?
Exporting Lists and Segments in Klaviyo Exporting a list or segment as a CSV file...
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How to import your subscribers into Klaviyo?
Importing your subscribers into a Klaviyo list Importing your subscribers into a Klaviyo list is...
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How to increase your click-through rate on Klaviyo?
Optimizing Click-Through Rate in Klaviyo Click-Through Rate (CTR) is a crucial metric in email marketing,...
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How to customize the footer of your emails?
Customizing Email Footers in Klaviyo Customizing your email footer is an often-overlooked yet crucial element...
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How to segment your contacts by coupon code on Klaviyo
Segmenting Subscribers by Assigned Coupons in Klaviyo Segmenting subscribers based on assigned coupons is a...
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Segment your customers by average order value in Klaviyo
Customer Segmentation Based on Average Order Value (AOV) in Klaviyo Customer segmentation based on average...
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How to segment active profiles on Klaviyo?
Optimizing Active Email Profiles in Klaviyo The quality of your subscriber list directly impacts the...
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What is a profile in Klaviyo?
Optimizing Klaviyo Profiles for High-Performance Automated Marketing Klaviyo profiles are the cornerstone of an effective...
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How to create a cross-sell segment with Klaviyo?
Optimize Your Sales with Cross-Selling in Klaviyo Cross-selling is a powerful strategy to increase your...
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How to create an engaged subscriber segment in Klaviyo?
Effectively segmenting your subscriber base is one of the most powerful strategies to maximize the...
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How to create a birthday-based segment in Klaviyo?
Segmenting your audience by birthdate is a powerful marketing strategy to improve customer engagement and...
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How to create a non-open segment in Klaviyo?
In the world of email marketing, identifying and managing subscribers who don't interact with your...
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How to create a repeat buyer segment in Klaviyo?
Customer loyalty is one of the most profitable marketing levers for growing your e-commerce business....
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How do I create a location-based segment in Klaviyo?
Geographic segmentation is one of the most powerful marketing strategies to personalize your communications and...
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How to create a VIP customer segment in Klaviyo
Optimize Your Growth with VIP Customer Segmentation in Klaviyo VIP customer segmentation is one of...
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How to use Klaviyo predictive analytics
Lever Klaviyo's Predictive Analytics to Optimize Your Marketing Performance Predictive analytics is one of the...
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How to exclude lists or segments from Klaviyo campaigns
Manage and exclude unsubscribed contacts in Klaviyo to optimize your strategy Consent management is a...
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How to identify deleted email profiles in Klaviyo
Managing suppressed email profiles in Klaviyo Effective management of suppressed email profiles is crucial for...
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How to customize content by language in Klaviyo?
Content Personalization by Language in Klaviyo Personalizing content according to your subscribers' language is a...
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Calculate Customer Lifetime Value (LTV) on Klaviyo
Customer segmentation by lifetime value in Klaviyo Segmenting your customer base by lifetime value is...
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Klaviyo Advanced Segmentation Guide
Form Response-Based Segmentation in Klaviyo Form response-based segmentation is a powerful marketing strategy that allows...
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