Segmenting Subscribers by Assigned Coupons in Klaviyo
Segmenting subscribers based on assigned coupons is a powerful marketing strategy in Klaviyo. This approach allows you to personalize your communications, optimize your conversion rates, and improve the customer experience. Discover how to implement this advanced segmentation to maximize the effectiveness of your email and SMS campaigns.
What is the "Coupon Assigned" event in Klaviyo?
In Klaviyo, every time a subscriber receives a dynamic coupon via email, SMS, or signup form, the "Coupon Assigned" event is automatically recorded in their profile. This event contains several essential pieces of information:
- CouponID: Unique 7-digit coupon identifier.
- CouponKey: Coupon name used in Klaviyo, customizable as needed.
- UniqueCode: Personalized code assigned to each subscriber.
This data allows you to create precise segments to target your marketing communications.
How to create a segment based on assigned coupons
Step 1: Access the segments section
Go to the "Audience" tab and then click on "Lists & Segments" in the Klaviyo dashboard.
Step 2: Initialize a new segment
Click the "Create Segment" button and select the "Segment" option from the dropdown menu.
Step 3: Define segmentation criteria
Select "What someone has done (or not done)" then choose "Coupon Assigned" and "at least once". You can also define a specific time period.
Step 4: Filter by specific coupon
- Click "Add a filter".
- Choose the relevant property: CouponID, CouponKey, or UniqueCode.
- Enter the value of the targeted coupon.
Step 5: Finalize and save
Once the criteria are configured, click "Create Segment" to save it and use it in your campaigns.
Marketing strategies using coupon segmentation
1. Sending personalized reminders
Create campaigns targeting subscribers who have not yet used their coupon, with a countdown to expiration.
2. Creating exclusive offers
Propose promotions adapted to subscribers' purchasing behavior based on the type of coupon received.
3. Reactivating dormant subscribers
Target inactive subscribers who have received a coupon and re-engage them with a specific campaign.
Important points to consider
- Availability of historical data: Coupons assigned before January 9, 2024, are not visible.
- Filter precision: Verify coupon IDs to avoid errors.
- Performance analysis: Monitor metrics to adjust your strategies.
Conclusion
Segmentation based on assigned coupons allows you to leverage Klaviyo's full potential to create targeted and effective campaigns. This approach improves conversion rates and strengthens customer loyalty.
