Amazon Prime has over 200 million users worldwide. These are customers already accustomed to one-click purchasing, fast delivery, and Amazon’s trusted brand. But here’s the problem: when they buy from your site via Buy with Prime, you lose direct contact with them. Or rather, you used to… until now.
The Buy with Prime-Klaviyo integration completely changes the game by allowing you to recover and utilize all your Prime customer data to create hyper-personalized marketing campaigns.
Why is this integration so interesting?
The challenge of Amazon Prime sales on your site
Have you installed Buy with Prime on your store? Perfect, your conversions have probably soared. But you quickly realized something frustrating: these Prime customers who buy from you via Amazon… you can’t easily re-engage with them.
With the Klaviyo integration, that problem is a thing of the past. You finally regain control of the customer relationship.
Measured impact of the integration
|
Metric |
Before integration |
After integration |
Improvement |
|
Abandoned cart recovery rate |
12% |
18.4% |
+53% |
|
Repeat Prime customer orders |
23% |
37% |
+61% |
|
Revenue per email sent |
€0.31 |
€0.58 |
+87% |
|
Prime email engagement rate |
18% |
28% |
+56% |
|
CLV Buy with Prime customers |
€156 |
€203 |
+30% |
Source: Klaviyo internal data and customer testimonials
Concrete testimonial: Sherpani saw their orders increase by 30.7% thanks to specific Buy with Prime abandoned cart emails versus their classic flows.
The 5 major advantages of this integration
1. Unified 360° customer view
Finally! In Klaviyo, you can see both:
- “Classic” purchases from your store
- Purchases via Buy with Prime
- Browsing behavior
- Full engagement history
Result: A complete understanding of the customer journey, whether they prefer Amazon Prime or your traditional checkout.
2. Recovery of abandoned Buy with Prime carts
Here’s the holy grail. A customer starts a Buy with Prime checkout and then disappears? Before, you couldn’t do anything. Now, you automatically trigger a personalized email sequence.
Performance of specialized recovery flows
|
Flow type |
Open rate |
Click rate |
Conversion rate |
|
Classic abandoned cart |
22% |
4.2% |
8.3% |
|
Buy with Prime abandoned cart |
28% |
5.7% |
12.1% |
|
Cross-promotion Prime |
31% |
6.1% |
14.2% |
Why this difference? Prime customers are already in a mindset of fast, confident purchasing.
3. Advanced behavioral segmentation
The integration automatically creates highly precise segments:
Automatically created segments
|
Segment |
Criteria |
Marketing use |
ROI potential |
|
Prime Lovers |
>3 Buy with Prime purchases |
Exclusive Prime promotions |
+45% |
|
Prime Testers |
1 Buy with Prime purchase |
Encourage repeat purchases |
+38% |
|
Mixed Customers |
Prime + classic purchases |
Cross-channel promotion |
+29% |
|
Inactive Prime |
Last Prime purchase >60 days ago |
Targeted re-engagement |
+52% |
4. Real-time enriched data
As soon as an event occurs on the Buy with Prime side, it’s pushed to Klaviyo:
Automatically synchronized events
|
Buy with Prime Event |
Klaviyo Trigger |
Recommended Action |
|
Checkout Started |
Instant |
Reassurance email |
|
Placed Order |
Real-time |
Confirmation + upsell |
|
Fulfilled Order |
Upon shipment |
Follow-up + satisfaction |
|
Canceled Order |
Immediate |
Recovery + promo code |
|
Ordered Product |
Per item |
Cross-sell complementary products |
5. Deep personalization based on Prime preferences
You now know who prefers the simplicity of Amazon vs your store experience. This allows you to fine-tune your messages.
Step-by-step installation guide
Essential prerequisites
Pre-installation Checklist
- [ ] Active and configured Buy with Prime account
- [ ] Owner/Admin/Developer role on Buy with Prime
- [ ] Klaviyo account with Owner/Admin/Manager rights
- [ ] At least 50 Buy with Prime orders for testing
- [ ] Defined email strategy for Prime customers
Shopify attention: If you use the Shopify Buy with Prime app AND Klaviyo is already connected to Shopify, you DO NOT need this integration. Data is already flowing through Shopify!
Step 1: Connecting the platforms
In Klaviyo:
- Log in to your Klaviyo account
- Go to the “Integrations” tab
- Click “Add Integrations”
- Search for “Amazon Buy with Prime”
- Select the card and click “Install”
Buy with Prime authorization:
- Log in to your Buy with Prime account if necessary
- Review the permissions requested by Klaviyo
- Click “Authorize” to validate access
Finalization:
- Enter an email address for important updates
- Click “Connect”
- Select the correct Klaviyo account if you manage multiple
- Validate access information with “Allow”
Step 2: Verification of synchronization
Sync Monitoring
|
Delay |
Verification |
Location in Klaviyo |
|
Immediate |
Successful connection |
Green “Connected” message |
|
5-10 min |
First events |
Analytics > Metrics (filter Buy with Prime) |
|
24h |
Enriched profiles |
Profiles with Prime data |
|
48h |
Full history |
All recent events |
Important: No historical synchronization! Only new data post-integration flows through.
Step 3: Configuring specialized flows
Unlike classic flows, you need to create dedicated Buy with Prime sequences:
Recommended flow architecture
|
Flow |
Trigger |
Buy with Prime Specificity |
|
Prime abandoned cart |
“Checkout Started” Buy with Prime |
Reference Amazon experience |
|
Prime post-purchase |
“Placed Order” Buy with Prime |
Thank you + loyalty |
|
Prime winback |
“Placed Order” (inactive 60 days) |
Reminder of Prime benefits |
|
Prime cross-sell |
“Ordered Product” + delay |
Prime eligible products |
Marketing strategies specific to Prime customers
Messaging tailored to the Prime mentality
Prime customers have specific expectations. Your communication must adapt:
Winning tone and messages
|
Situation |
Message type |
Avoid |
Prioritize |
|
Abandoned cart |
“Complete your Prime order” |
“Don't forget your cart” |
“Your Prime order is waiting” |
|
New product |
“Available with Buy with Prime” |
“New product available” |
“Fast delivery with Prime” |
|
Promo |
“Discount + free Prime delivery” |
“Limited discount” |
“Save + get it fast” |
|
Loyalty |
“You love Prime, you’ll love this” |
Generic message |
Reference their Prime preference |
Optimized email sequences
Buy with Prime abandoned cart flow:
|
|
Timing |
Subject |
Key content |
CTA |
|
#1 |
1h after abandonment |
“Your Prime order is waiting ⚡” |
Reminder of speed + trust |
“Complete with Prime” |
|
#2 |
24h after |
“One more click for fast delivery” |
Social proof + gentle urgency |
“Order in 1 click” |
|
#3 |
72h after |
“Last chance + express delivery” |
Promo code + Prime benefits |
“Enjoy the Prime offer” |
Average conversion rate: 15-18% (vs 8-12% for classic flows)
Advanced behavioral segmentation
Premium segments for Prime customers
|
Segment |
Specific Criteria |
Adapted Messages |
Email Frequency |
|
Prime Addicts |
>5 Prime purchases in 6 months |
Exclusive previews, early access |
2-3/week |
|
Occasional Prime |
1-2 Prime purchases + other purchases |
Comparison of Prime benefits |
1/week |
|
Converted Prime |
Switched from classic checkout → Prime |
Congratulations + encouragement |
1/2 weeks |
|
Dormant Prime |
No Prime purchase for 90+ days |
Re-engagement with strong incentive |
1/month |
Performance metrics and optimization
Specialized tracking dashboard
Buy with Prime specific KPIs
|
Metric |
Standard Benchmark |
Prime Target |
Top Performers |
|
Prime email open rate |
20-25% |
28-32% |
35%+ |
|
Prime email CTR |
3-4% |
5-7% |
8%+ |
|
Prime flows conversion rate |
8-12% |
15-18% |
22%+ |
|
Revenue per Prime email |
€0.30 |
€0.50+ |
€0.75+ |
|
Prime repeat purchase rate |
25% |
35%+ |
45%+ |
Recommended optimization cycle
Review Frequency:
Weekly:
- Buy with Prime vs. classic flow performance
- Conversion rate by email type
- Most engaged Prime segments
Monthly:
- Overall ROI for Prime vs. non-Prime customers
- Evolution of Buy with Prime / classic checkout mix
- Message and timing optimization
Quarterly:
- Overall Prime strategy
- New flows to test
- Prime seasonality analysis
Troubleshooting and continuous optimization
Common problems and solutions
|
Problem |
Likely cause |
Solution |
|
No data coming up |
Recent integration |
Wait 24-48h |
|
Missed events |
Insufficient permissions |
Re-check permissions |
|
Unenriched profiles |
Missing emails in Buy with Prime |
Normal, only profiles with synced email |
|
Flows not triggering |
Wrong trigger configured |
Use specific Buy with Prime events |
|
Technical support |
Integration bug |
Contact support@sixads.net |
Best optimization practices
Recommended A/B tests:
- Email subject lines: Reference “Prime” vs “Buy with Prime” vs no mention
- Timing: 1h vs 4h vs 24h after abandonment
- CTA: “Order with Prime” vs “Complete my order”
- Incentives: Promo code vs free shipping vs urgency
Evolving segmentation:
- Monthly analysis of Prime behaviors
- Creation of micro-segments by preference
- Testing different frequencies based on engagement
Conclusion: Maximize the potential of your Prime customers
The Buy with Prime-Klaviyo integration goes far beyond simple order tracking. It opens the door to a premium customer segment – Amazon Prime members – with marketing tools tailored to their specific expectations.
Immediate benefits:
- Smart recovery of abandoned Prime carts
- Precise segmentation based on checkout preferences
- Advanced personalization adapted to the Prime mindset
- Unified view of the multi-channel customer journey
Strategic impact:
This integration transforms your Buy with Prime customers into an opportunity for sustainable growth. By adapting your communication to their expectations (speed, simplicity, trust), you maximize their lifetime value while building their loyalty to your brand.
The result? More engaged Prime customers, higher conversion rates, and growth that leverages Amazon's trust while building your own customer relationship.
Ready to turn your Prime customers into brand ambassadors? Install the integration, configure your first specialized flows, and watch your metrics soar!
